Trust is a fundamental quality that underpins every transactional exchange we undertake. Scholars have struggled to define trust and the way it operates for a long time. In the age of Big Data we have the analytical tools to see how trust works in different contexts, what makes it happen in the first place and what we can do to build better relationships and more trustworthy environments and businesses both online and offline.  This is a trust resource page that accompanies the book: The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions. There will be constant updates to this page and more downloadable resources for you to use in your business. 

Download Resources on Trust

The Tribe That Discovered Trust Summary (pdf)
The Tribe That Discovered Trust - Book Sample (pdf)

Links to articles:

The Cost of Losing Trust: The very public case of Volkswagen NOx emissions scandal shows just what damage can be sustained by a company that has betrayed the trust extended to it by its public.

Why Do We Trust Money? Our relationship with money is a peculiar one. It transcends geographic and ideological boundaries to create behavioral models that are universal, and in doing so it raises a unique paradox. 

Semantic Search and Trust: Trust lies at the very heart of every relationship so it is no surprise to see it becoming key to semantic search. 

The Trust Issue Trust is a human quality. It underpins every real relationship because only real relationships formed between people can hope to create and enjoy a sense of trust. One business entity working with another will never enjoy a sense of trust. 

Trust and the Question of Invisible Forces: Trust is not an issue, until it is, and that’s exactly what makes it such a volatile quantity. 

Trust and the Attention Economy: Trust is how you monetize the attention economy. There are many different ways to make trust work for your online business. 

How to Make Your Business be Trusted: An online business that cannot generate trust is dead in the water. Yet trust is difficult to generate if you do not know what you are looking at when you look at website online visitor metrics. In this article we see exactly what it is that makes a website feel trustworthy and a business succeed in turning online visitors into customers.

The Trust Deficit: Thanks to the cumulative effect of legacy issues most businesses today suffer from a perceptual trust deficit they have to struggle to overcome.

It's a Trust Thing -  The world is changing in small but very important ways and the way we choose to trust others is one of them. This is part of a global movement where independent outlets and businesses are establishing a connection with their audience that's truly different. 

How Trust and Unique Identification Impact Semantic Search: An article that shows the key role trust plays in search and how all the proverbial dots begin to join together. 

The Three Things That Make a Brand Succeed (and the One thing that makes them possible): Trust is the gear upon which all marketing efforts run on and this article explains why. 

Videos on Trust

Why Trust Is Worth It

https://www.youtube.com/watch?v=cWypWe9UAhQ

Hangouts on Air: Trust

Midweek Zap - A Taste of Trust

https://www.youtube.com/watch?v=D57XnXxC0mE

The PYB Show! The Value of Trust!

https://www.youtube.com/watch?v=CPbOe4N_Pf8

The PYB Show! The Value of Trust (Business)

https://www.youtube.com/watch?v=n7U5hPYVNFY

Trust - review discussion

https://www.youtube.com/watch?v=X869pENOUQ0